Tanya Sheremeta
Interactive Designer, Illustrator, and Animator
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Marks & Spencer Case Study | art direction, illustration

Here at Ada, we think imagination is crucial to developing new ways of thinking and being. We hope that Ada will help you to envision a future where a deep affinity expands outward from ourselves to include the greater biotic community.

 
 

Iconic, British, multinational retailer brand Marks & Spencer meets Azure Machine Learning to help expand their data platform, contend with the sheer amount of collected data volume, and the ability to reasonably process it.

 
 
 

Microsoft Azure and Marks & Spencer case study
art direction, layout, illustration

background:

I had the opportunity to work with COLOR Creative on a case study video for Marks & Spencer and Microsoft Azure. I helped create the visual direction and prelim style frames for an animation exploring the partnership between these two great companies.          

 

roll:
art direction
illustration
typography
layout
collage

tools: photoshop, illustrator

timeline: 3 days

 
 
 

process:

Marks & Spencer generously supplied a great deal of vintage advertisements that could be used to pull elements for collage style illustrations. I created a large library of data visualization elements to be used with paper ephemera for a warm established look and color palette.

 
 
 

 

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